Media+Futures

=Media Futures= Let’s start by thinking about where the media is heading – no-one is asking you to be a mind reader, but there is lots of stuff being written about how media organization, distribution and consumption are changing. It’s mostly down to changes in technology that allow portable, cheap and convergent media tools and of course the development of the internet – currently being called web 2.0 (see more on this below). Here’s a little diagram explaining the difference between the web when it first started and Web 2.0
 * Why are media futures important for a scholarship discussion?**



You might be interested in thinking about how the internet could develop from here on in: Look at [|this link] which discusses the possibilities for web 3.0

Read this document which explains clearly important concepts about media futures. It starts with some words that are important in any discussion of media futures. We could have a discussion (use the discussion tab at the top) about what you think these words mean, and how they are useful for discussing media futures in a scholarship exam question.

Media Futures could be discussed in any of the three questions. Just make sure you don't repeat yourself across questions:
 * So how could you use this in a scholarship exam?**

You could look at //the changing role of the media in society//, in terms of distribution and consumption. Consider this quote to get you started (and read the post – it’s very good for thinking about the development of the media).

Ewan McIntosh – []
 * “We're moving from TV to the web, from the living room to everywhere, from watching and consuming to participating and creating, from few and large organisations to many and small individuals”.**

=Web 2.0= You could consider web 2.0 – how the internet has changed from a repository of information to a place where audiences/individuals can interact with each other and become “produsers” – both producers and users of media. Let’s face it, neither you or I would be reading/writing on this wiki without the development of web 2.0

How did it happen? It’s mostly down to the development of open source software. An interesting phenomenom where a group of people each donate some knowledge/time to develop a piece of software (such as this), which is FREE to use – you could do a bit of research on open-source and look at the implications of this development for social democracy, audience participation and distribution of media.The futures handout above has good information about open-source. You could think about how advertising works in this new environment You could look at social networking and it’s impact – especially in the way young people are using social networking sites. This is a report written in the UK about this very thing: You could think about issues of censorship, privacy and intellectual property Find out about [|creative commons]

Think about the rise of You tube and it’s impact on the media consumption of literally millions of people If you haven't already seen it this video is a must see to do with You tube it's currently had over 18 million views on you tube!!! media type="youtube" key="TPAO-lZ4_hU" height="385" width="480"

"Our time is a time for crossing barriers, for erasing old categories - for probing around" Marshall McLuhan accessed on http://www.teachandlearn.ca/blog/

If you want to know more about Marshall McLuhan - a pioneer in media theory (he's the one who said 'The medium is the message') take a look at this. Quite prophetic considering he said it over 40 years ago. media type="custom" key="2681205"