Tutorial+Notes

2011 Notes 4/4/11 - So far we have: Make sure you check the delicious links - the teachers are always finding stuff for you and tagging it there. If you didn't get signed up to delicious you need to do it pronto! Make sure you check your school e-mail as we will email you there with important stuff too.
 * discussed what scholarship involves (check the specs on the home page if you've forgotten)
 * Brainstormed areas of interest
 * Chose ONE area of interest and committed to going away and finding out something about it to report back to the group at the next tutorial (Wednesday 6th April - after school)

2010 Notes Monday 18th October Task: For next Thursday you need to make some initial notes/paragraphs about how you would answer this question from the 2009 Scholarship exam. You need to be prepared to discuss this with the schol scholars on **THURSDAY October 28th**

//**To remain relevant and successful in this digital era, media industries need to rethink their relationship with consumers.**//

Some notes we made today in tutorial about this topic: Some good links on this very topic: American media usage stats The growth of facebook Media use in American teenagers NZ teens media usage
 * Using the information Simon Elder gave us would be useful (Deb has the audio on a 'stick'
 * Look at the concept of Audience as consumers and how this is changing as consumers become media producers (produsage)
 * Look at how media industries are distributing by different methods and at different times so audience can suit themselves when to consume media
 * The challenges this poses for advertisers
 * What part piracy plays in the relationship between industry and audience
 * The relationship between zoning and piracy and the implications of zoning
 * Whether audiences really want traditional media any more?
 * The way the new generation are consuming media
 * The need for the film industry to think about how distribution and production are changing (see our factors that affect a media industry page).
 * The 3D issue
 * How will other industries adapt and change to face these issues - ie newspaper and print (think about their use of social networking for marketing and the issue of paying for internet newspaper content

You might like to go to this guys site and look at his stuff about media futures. I've embedded a little video here that might help too Gerd Leonhard:

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